WWD announced today that the Olsen's (ashley and mk) are coming out with yet another fashion line. This one, called Elizabeth and James (after their other siblings) focuses more on contemporary sportswear and apparently will be appearing at a lower price point than the girls' previous effort The Row.
I was sorely disappointed in The Row. Ridiculously overpriced fashion basics aren't really for me. I like the hooded dress and the second, shorts with vested-blazer, look but it all seems very topshop (almost like the kate moss collection, with a little kylie influence sprinkled overtop). I love the shoes but I doubt they are part of the collection
Just incase you don't have a subscription to WWD and want to read an article giving a full run-up of the Elizabeth and James: